Design Agency: Orijen | Client: InterContinental HK Hotel
Creative Director: Julia Brown / Design Director: Jan Adams / Designer: Teresa Lee
Creative Director: Julia Brown / Design Director: Jan Adams / Designer: Teresa Lee
For the InterContinental HK Hotel, I designed the Japanese noodle menu, featuring two-dimensional illustrations that capture the serene elegance of Japanese aesthetics. My layout design prominently displayed symbols of noodles and chopsticks to clearly identify the menu's focus. I expertly utilized black negative space accented with complex gold stamping of traditional floral patterns, blending modern design with luxurious elements. My deep understanding of typography and branding identity ensured that the menu not only looked visually appealing but also aligned perfectly with the hotel's prestigious image.
