Design Agency: Orijen | Client: Jockey Club
Creative Director: Julia Brown / Design Director: Jan Adams / Designer: Teresa Lee
Tasked with creating a complex packaging design for the Jockey Club's 2014 seasonal promotion, I was responsible for overseeing the entire process from structural design to visual aesthetics and final artwork production. In 2014, the Year of the Horse in Chinese culture, the Jockey Club intended to feature a famous Chinese horse painting. However, given that traditional Chinese paintings are predominantly black and white—a color scheme considered inauspicious in Chinese culture—we innovated by integrating Western watercolor techniques. This approach allowed us to inject vibrant colors into the campaign, thereby creating a festive and joyful mood throughout the design while adhering to cultural preferences.
Creative Director: Julia Brown / Design Director: Jan Adams / Designer: Teresa Lee
Tasked with creating a complex packaging design for the Jockey Club's 2014 seasonal promotion, I was responsible for overseeing the entire process from structural design to visual aesthetics and final artwork production. In 2014, the Year of the Horse in Chinese culture, the Jockey Club intended to feature a famous Chinese horse painting. However, given that traditional Chinese paintings are predominantly black and white—a color scheme considered inauspicious in Chinese culture—we innovated by integrating Western watercolor techniques. This approach allowed us to inject vibrant colors into the campaign, thereby creating a festive and joyful mood throughout the design while adhering to cultural preferences.
