Lead a rebranding initiative for HEBE JEBES magazine, published by Hebe Haven Yacht Club, to elevate its brand image with a luxurious, modern lifestyle aesthetic. My duties include redesigning the magazine's cover and layout, utilizing contemporary typography and advanced color theory to establish a sophisticated brand identity. Additionally, I am responsible for updating the design guidelines to ensure consistency in future editions and providing mentorship to in-house designers, empowering them to maintain the new branding standards effectively.
