Agency: Orijen Ltd | Client: InterContinental HK |
Creative Director: Julia Brown | Design Director: Jan Adams | Principle Designer: Teresa Lee
Creative Director: Julia Brown | Design Director: Jan Adams | Principle Designer: Teresa Lee
For the InterContinental's cooking class catalog, I designed a playful and casual layout that reflects the lighthearted nature of the courses offered. Incorporating quirky illustrations of cooks and chefs with humorous expressions, the design infuses a sense of fun into the material. I implemented a cleverly integrated pocket within the catalog, allowing for easy updates with the latest class schedules. My thorough understanding of typography and branding identity ensured that the catalog was not only functional but also stylistically consistent with the InterContinental’s branding, effectively balancing aesthetic appeal with practical design solutions.
